MATTHEW KWONG
MATTHEW KWONG
SEED-thumn.png

SEED

 
 

ROLE

Graphic Designer

PROJECT DATE

May - June 2015

SOFTWARE

Adobe Photoshop, Illustrator, InDesign.

Monash SEED

BRANDING

Monash SEED is a university club that aims create positive social impact through social enterprise and microfinance - encouraging student social entrepreneurship through The Incubator accelerator program and microfinance travel programs to Fiji and Cambodia.

Our objective with the re-branding was to bring a simpler, more intuitive visual representation of who we are and what we do - a graphic set that could last the next five to ten years. The rounded logo and typeface brought a sense of community and represents the grassroots organisation that we are.

I co-designed this branding with Elaine Seow.

 
seed branding.png
 
 

It all started when…

I joined the organisation as a graphic designer and noticed that the logo had something strange in the background - I looked in closer and noticed there was a person in the image!

’We get that all the time.. people think it’s just colour but it’s actually a photo!’

But what’s the significance behind having a photo in a logo?

‘We don’t know….‘

And here we are.

1093918_580906268632161_67400428_o.jpg