May - June 2015
Adobe Photoshop, Illustrator, InDesign.
Monash SEED is a university club that aims create positive social impact through social enterprise and microfinance - encouraging student social entrepreneurship through The Incubator accelerator program and microfinance travel programs to Fiji and Cambodia.
Our objective with the re-branding was to bring a simpler, more intuitive visual representation of who we are and what we do - a graphic set that could last the next five to ten years. The rounded logo and typeface brought a sense of community and represents the grassroots organisation that we are.
I co-designed this branding with Elaine Seow.
It all started when…
I joined the organisation as a graphic designer and noticed that the logo had something strange in the background - I looked in closer and noticed there was a person in the image!
’We get that all the time.. people think it’s just colour but it’s actually a photo!’
But what’s the significance behind having a photo in a logo?
‘We don’t know….‘
And here we are.